F.L.O.W. Management Track 4
Big Data & Circularity

Starting February 1, 2021
but you can already register

This final track shows the future potential of digital transformation and takes a holistic look at how we could use it to work towards circular business models and products. We will combine all we have learned so far and will then add knowledge on big data and waste management systems, so we can start answering important strategic questions like:

  • How can we create a holistic workflow for both digital design and manufacturing that is fully automated based upon big data?
  • How can we gather relevant big data both inside and outside our company?
  • How can we turn data into actionable information?
  • How can we translate aesthetic preferences into automated design systems?
  • How can we create a holistic digital system that fully optimizes what we make as a company, including both the product's beginning and end of life?
  • How can we use artificial intelligence to minimize or even eliminate industrial waste?
  • Which international data systems exist that track consumer waste streams that could be used as a resource for footwear?
  • Which systems exist that give insight into where we can find the most sustainable natural resources in our region? 
  • How could we automatically find the best partners to buy our waste streams?
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  • 4 Chapters with multiple video classes
  • interviews with guest experts
  • 2 live classes with those experts
  • access for 6 months

Course Format

F.L.O.W. stands for: Footwear industry Learning Optimal digital Workflow. It is an online program that we organize together with the FDRA (Footwear Distributors and Retailers of America) and is sponsored by Material Exchange, the largest digital for material sourcing.

F.L.O.W. is aimed at helping senior management create a smooth transition to digital product development and Ecommerce. 

There are four management tracks in total. You can choose to only follow a few, but we greatly recommend that you follow all of them for a very attractive bundle price with 17% discount. You can find this option when you click on the Enroll button on the top of the screen. 

Course Audience

This course is for senior management in all segments of the footwear industry, from manufacturers and suppliers, to brands and retailers.
It is specifically aimed at people that are responsible for creating and implementing a strategy for digital transformation.

This final track is relevant to all departments, but especially to those involved in innovation and corporate social responsibility.


Nicoline van Enter and her network

Founder of The Footwearists
Nicoline van Enter is the founder of The Footwearists, the international innovation network behind the Footwearology Academy.

She is a world-renowned footwear technology forecaster, lecturer and consultant, specializing in sustainable manufacturing technologies.

She has over 30 years of experience in the footwear industry, working and teaching around the globe for companies across the supply chain and has built a huge network that will also be involved in this course as guest lecturers. Below you see a few, but more will follow.
more names will follow soon

Your expert trainers in this track

Professor of Fashion Research and Technology at Amsterdam University of Applied Sciences
What if you could develop a system that creates optimal shoes for each individual consumer, involving participants from various disciplines—from doctors to designers to the wearer—improving those shoes based on actual user data that is gathered with sensors? In a nutshell, this is what Dr. Troy Nachtigall researched for his PhD Thesis "Materializing data". He will be sharing his insight on what is needed to make such a system a reality, covering technological, medical, creative, and legal aspects.
VP Footwear Research at Volumental
Ales has over two decades of experience applying 3D foot scanning technology to the footwear industry, and studying large (millions) datasets of 3D footscans. As one of Volumental’s earliest employees, he has been the chief architect behind Volumental’s revolutionary fit engine, an AI-based footwear recommendation software powered by Volumental’s database of 10 million foot scans called ‘Volumental Recommend’. He recently wrote a scientific paper, analyzing 1.2 million foot scans from North America, Europe, and Asia, published in Nature (Scientific Reports).
Jelle Stienstra
Digital Strategy Director at is an artificial intelligence company specializing in digital personalization of consumer lifestyle products. The company has developed groundbreaking optical recognition software that could be used for a wide range of purposes in fashion. In this track we will talk about how AI and machine learning could be applied in various aspects of the supply chain, from generative design to eCommerce and sustainability.
F.L.O.W. would never be possible without the support of our main sponsor Material Exchange, the largest digital material platform in the world that allows brands to work with material suppliers digitally, which reduces the reliance on physical samples, and minimizes material wastage for a more sustainable future.
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