Here you can get access to all recorded presentations and panel discussions of DESMA-ology: the most groundbreaking conference about the future of footwear manufacturing, organized by DESMA - market leader in automation for the footwear industry - and Footwearology. 

The conference will take two days: both days are about local, circular and on-demand manufacturing, but on the first day the focus is mainly on the digital side and on automation, and on the second we shift to the material side, focusing on optimizing the footwear lifecycle.

The conference will feature 7 "shoeture scenarios". These are panel discussions and demos with several guest speakers. Each scenario is covering the entire workflow from design, to production and retail. All scenarios are curated by Footwearology Lab, showing both our own R&D as well as that of others.

DESMA-ology will take place at the DESMA House Fair in Achim, Germany on September 26 and 27. If you join on location in Germany, you can join the conference for free, just send an email to to register for a free ticket to the House Fair.

If you cannot join in Germany but would still like to see the conference, then you can register to get access to the recordings through the button below. If you register before the DESMA House Fair you pay only 150 euros, if you register after, you will pay 199 euros. Please note that the recordings will not be streamed live, but will be shared on this webpage a few days after the event.

DESMA-ology program

Monday, September 26:

13:00 - 13:30

CEO Christian Decker kicks off each edition of the DESMA House Fair with a visionary lecture on the future of footwear manufacturing in general. This year it will be extra special, since there is so much to catch up on: new building, new post-pandemic supply chains... new futures!

13:30 - 14:30

Shoeture Scenario 1:
How automation will be the main driver of creativity

This year DESMA sponsored The Laceless Challenge, the largest and most influential online sneaker design contest, with the aim of showing how automation of both design and manufacturing will be the big enabler of creativity. In this scenario all manufacturing partners involved will show how Jesse Giacomo's spectacular winning design is made and talk about how automated workflows will bring more creative designs to the market at greater speed, produced and sold locally and on-demand.
There will also be a mind-blowing Laceless surprise...
Speakers: Jesse Giacomo, Christian Decker (DESMA), Daniel Cocking (Laceless), Nicoline van Enter (Footwearology), Alexander Behm (Karl Mayer Stoll), Johan van Dyck (Huntsman)

--------- 30 minute break ----------

15:00 - 15:30

Accelerating Design to Feet: From Months to Days through Algorithmic Engineering

Hyperganic might very well be the most disruptive software company in the field of algorithmic engineering. It is possible you have never heard of them though, since they have been intentionally operating in "stealth mode", being available only upon invitation. Now they are ready to present themselves to the footwear industry through a ground-breaking integration with DESMA, demonstrating that design to production time can be cut to a few days. You will have to see it to believe it!
Speaker: Markus H Finke (Hyperganic), Daniel Shirley, (PUMA Group)

15:30 - 16:00

Shoeture Scenario 2:
How "AI-tomation" will be the next big leap for footwear

A few weeks ago everyone was still thinking computers could not have imagination and now we see the most amazing designs and artwork - including many shoe designs - coming from AI "text to image" applications like Disco Diffusion, Dall-E and Midjourney. All you have to do is describe what you want in simple text and these applications will create several photorealistic images for you, such as the 4 shoes you see here (made by Kedar Benjamin in Dall-E).
Currently, these are just pretty pictures that are great for inspiration and ideation, but what if these could easily be turned into 3D files for tooling or 3D printing, or what if the AI itself will already generate those 3D files? In this scenario we will demonstrate what AI really means for the future of footwear, including creative, technical, economical and legal implications.

16:00 - 16:30

3D Printing: How Building a Robust Ecosystem Ensures High-Impact Solutions for Footwear Manufacturing

Speakers: Maarten Adolf (Henkel)

16:30 - 17:00

Shoeture Scenario 3:
How 3D printing can be a 
feasible and profitable tool for footwear manufacturing?

3D printing has been around for many years now, and there has been a lot of talk about its future potential for footwear, but why have we not seen more fully 3D printed shoes in the market then? Is it because the added value of 3D printing lies in customization and local on-demand manufacturing and not in centralized and standardized mass manufacturing? Will this change in our post-pandemic world? How will AI and other design automation tools make the transition to 3D printing easier? What are business models and margin structures for selling 3D printed shoes in a profitable way? We talk about all this with several parties that are already using 3D printing for commercial footwear production, such as German company Zellerfeld. 
Speakers: Cornelius Schmitt (Zellerfeld), Nicoline van Enter (Footwearology), Maarten Adolf (Henkel)


Join us in person in Achim, Germany!

The DESMA House Fair is the best information and networking event for footwear technology and the most fun as well! On the evening of the first day there is the famous DESMA dinner - we always call it "the Beer Fest" - which you surely do not want to miss. Click the button below if you want to join the DESMA House Fair in person. Entrance is free, but you will have to request an invitation by email through the button below. As a visitor you also get a 50% discount on access to all recordings!

DESMA is easy to reach, since it is close to 3 airports: Bremen, Hamburg and Hannover. Many people visit Simac/Lineapelle in Milan first (September 20-22) and then travel on to Germany from there. 

Tuesday, September 27:

09:30 - 10:30

Shoeture Scenario 4:
How local-for-local manufacturing will change the way we create and sell shoes

The Covid pandemic has given a great incentive to local manufacturing. In this scenario we are presenting a few of these initiatives, both from Europe and the USA. Some have just started and others are already scaling up. They each work with new, groundbreaking automated molding systems and other advanced automation technologies, some including end of life systems. We will talk about how these affect the way shoes need to be designed. We will also address how local-for-local manufacturing changes the supply chain, business model and cost structure of footwear, compared to centralized manufacturing.
Speakers: Nicoline van Enter (Footwearology), Adrian Hernandez (Simplicity Works), Janne Kyttanen (3DTI), Ryan W. Hunt (Shloop), Omar Bailey (FCTRY LA)

--------- 30 minute break ----------

11:00 - 12:00

Shoeture Scenario 5:
How new sustainable materials will enable new manufacturing systems and supply chains

Merely transitioning to more sustainable materials will not solve many of our supply chain issues, such as production waste, exploitation of low-wage workers, lack of transparency, overseas transportation, overproduction, shoes that consist of multi materials and cannot be disassembled etc. Therefore, in this scenario, we are talking to two companies that offer material solutions that also solve several supply chain issues and enable new ways of manufacturing. 
NEFFA (New Fashion Factory) has minimized the supply chain by growing mycelium biomass through liquid fermentation and then using that to robotically manufacture full footwear uppers, bags and garments directly in 3D, without waste.
Twine's waterless digital yarn dyeing system eliminates excess stock of yarns and of outdated colors and allows you to apply color later in the product creation process.
Speakers: Nicoline van Enter (Footwearology and NEFFA), Aniela Hoitink (NEFFA), Wilfred Kleefsman (Twine Solutions), Gabriele Riedmann de Trinidad (Platform 21)
Write your awesome label here.
Write your awesome label here.

--------- 60 minute lunch break ----------

13:00 - 14:00

Shoeture Scenario 6:
How we can extend the lifespan of worn shoes on an industrial scale

What if we could repair and upgrade worn sneakers on an industrial scale and resell them for the same price or even more than their original value? This is a topic that Footwearology has been researching for the past years and we will present the results of this research here, showing prototypes made with a semi-automated system that we have developed to greatly extend the lifespan of sneakers. This research stems from a collaboration with several German footwear repair experts and environmental organizations, with whom we have made a roadmap for large scale footwear repair, which will also be presented to the audience for the first time!
Speakers: Duncan van Norden (Footwearology), Nicoline van Enter (Footwearology), Christine Ax, Rolf Rainer

14:00 - 15:00

Shoeture Scenario 7:
How blockchain and cryptos could provide new business models for on-demand manufacturing

Many people assume that technology is the main hurdle for on-demand manufacturing, yet in fact, the main bottleneck lies in the business model and in logistics. Shifting from a business and distribution model that is based on making millions of the same shoes in one place and selling them from stock, to making millions of different shoes in many places and selling them on-demand, is a huge effort. However, we now see new options for on-demand retail and manufacturing fueled by the surge in blockchain technologies such as NFTs. In this scenario we do a deep dive into the subject with a few companies that have already had proven success with these new business models.
Speakers: Kostika Spaho (Ica and Kostika), David Filar (Endstate tbc), Nicoline van Enter (Footwearology)

Schedule for lectures in Room 2

The DESMA House Fair also features a range of about 50 guest exhibitors that are presenting their latest technologies, materials and services. Many of them will also give a short presentation, parallel to the lectures of the DESMAology conference. If you register for access to the recordings of the DESMAology conference, you will also receive the slide decks of these lectures. These presentations are not recorded on video though.

Monday, September 26:

  • 13:30 - 14:00 ISC - speaker: Ellen Waßmann - Title: Panta Rei - Alles fließt
  • 14:00 - 14:30 OJLC Solutions - speaker: Orlando Costa - Title: PU Recycling, closing the cycle
  • 30 minute break
  • 15:00 - 15:30 Rhenoflex GmbH - speaker: Dr. Gunter Scharfenberger - Title: Rhenoprint technology, sustainable, customized and digital
  • 15:30 - 16:00 Aloft - speaker: Pedro Barros Castro - Title: Aloft "SPHAIR Sole Bubble Technology: an approach to a more comfortable and self-adaptative outsole design
  • 16:00 - 16:30 Vibram - speaker: Anna Nosova - Title: Vibram: engaged with rubber

Tuesday, September 27:

  • 09:00 - 09:30 Huntsman - speaker: Johan van Dyck - Title: Polyurethanes as the material of choice for footwear
  • 09:30 - 10:00 DOW - speakers: Silvia Scussolin and Govind Gupta - Title: Lightweight and sustainable polyether soling solutions
  • 10:00 - 10:30 COIM - speaker: Andrea Luraghi - Title: The newest sustainable complete solution for polyurethane footwear solutions
  • 10:30 - 11:00 30 minute break
  • 11:00 - 11:30 Fagus - speaker: Marvin Göke - Title: Shoe production: automated and efficient
  • 11:30 - 12:00 Techlasts - speaker: Fernando Ferro - Title: a new approach to the footwear industry
  • 12:00 - 13:00 60 minute lunch break
  • 13:00 - 13:30 Concentrol - speaker: Angel Rodriguez - Title: Experimental factorial design applied to footwear release agents
  • 13:30 - 14:00 Acmos  - speaker: Holger Klyszcz-Nasko - Title: Support sustainability in shoe production
  • 14:00 - 14:30 TAG Chemicals GmbH - speaker: Andreas Kemper - Title: Advantages and challenges of water based release agents in the shoe production
  • 14:30 - 15:00 Sympatex - speaker: Ruediger Fox - Title: Utmospheric

If you are not able to join us in person in Germany, but would still like to follow the DESMA-ology conference, then register now to receive access to all recordings, for the Early Bird rate of only 125 euros!

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