CATEGORY: management
LEVEL: intermediate/advanced

F.L.O.W. Management Track 1
Digital Design & Prototyping

In this first track of F.L.O.W. you will learn how to build the foundations for your digital workflow by understanding how to strategically transform your current design workflow.

In this first track we discuss how to find out who will be responsible for digital design in your company - whether you should outsource or insource or both - and which digital design package(s) could be best for your situation.

This module gives a full overview of digital ideation, design and rendering packages, as well as pattern making software that is suitable for footwear, explaining and comparing functions and prices in a clear way that everyone can understand, even if they have no experience in this field at all.
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  • 3 Chapters
  • 55 video classes
  • interviews with guest experts
  • Romans CAD digital goodie bag
  • access for 6 months

Course Format

F.L.O.W. stands for: Footwear industry Learning Optimal digital Workflow. It is an online program that we organize together with the FDRA (Footwear Distributors and Retailers of America) and is sponsored by Material Exchange, the largest digital for material sourcing.

F.L.O.W. is aimed at helping senior management create a smooth transition to digital product development and Ecommerce. 

There are four management tracks in total. You can choose to only follow a few, but we greatly recommend that you follow all of them for a very attractive bundle price with 17% discount. You can find this option when you click on the Enroll button on the top of the screen. 

Course Audience

This course is for senior management in all segments of the footwear industry, from manufacturers and suppliers, to brands and retailers.
It is specifically aimed at people that are responsible for creating and implementing a strategy for digital transformation.

This first track is also very suitable for footwear designers that want to understand how they can specialize in digital design and which software they would need to master.
class overview

Contents of Track 1


Nicoline van Enter

Founder of The Footwearists
Nicoline van Enter is the founder of The Footwearists, the international innovation network behind the Footwearology Academy.

She is a world-renowned footwear technology forecaster, lecturer and consultant, specializing in sustainable manufacturing technologies.

She has over 30 years of experience in the footwear industry, working and teaching around the globe for companies across the supply chain and has built a huge network that will also be involved in this course as guest lecturers. In this track you will already meet a few.


Mitch Harvey 

3D Innovation Manager Deckers Brands
Mitch has been an expert in 3D footwear for more than a decade. In his current role as 3D Innovation Manager at Deckers Brands, he is implementing a holistic approach to automatically generate patterns, costing, and bill of materials using virtual prototypes at the very beginning stages of the design process. He has collaborated with numerous software companies to develop footwear specific tools to streamline the digital creation process.


Darren Glenister

Darren has worked in software and digital transformation technologies for fashion and retail for over 20 years. He brings his extensive experience and vision for innovative technologies in emerging markets to the Material Exchange, a platform that works directly with the world's leading retail apparel and footwear brands to analyze, optimize, and digitize their supply chains. The Material Exchange promotes best practices for product creation, data management and PLM integration


Jean-Marc Pedeboy

A founding partner of Strategies, Jean-Marc has helped developed collaborative solutions for the footwear industry for 25 years. As digitalization becomes more demanding, his company is moving beyond CAD to FIM (Footwear Information Model), an integration of 3D/2DCAD with material database, enabling brands to connect with users. 3D virtual models are sent to the marketplace to detect trends before going to actual manufacturing, minimizing costly mistakes. FIM also offers a new and realistic shopping experience by making Fashion to Factory a reality.
take a sneak peek


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In this class Nicoline van Enter explains how the product development process is divided in several stages that involve different people and different kinds of software.
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F.L.O.W. would never be possible without the support of our main sponsor Material Exchange, the largest digital material platform in the world that allows brands to work with material suppliers digitally, which reduces the reliance on physical samples, and minimizes material wastage for a more sustainable future.
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