LEVEL: intermediate/ADVANCED

Circular footwear:
Business & Design Strategies

Starts January 18, 2021,
but you can already register for the special early Bird Rate (valid until December 14)

This course helps participants see the forest for the trees when it comes to what circularity actually means and why we should strive for it.

In this day and age everyone seems to be convinced that we should work more sustainably, but what does that entail, how can we separate fact from fiction and develop a true helicopter view of the environmental crisis as a whole and of how the footwear industry could help solve it?

Once we have done that, how can we translate this knowledge into a clear business roadmap and design strategy for our company that could take us through at least the next 5-10 years?

And finally: how can we achieve the necessary changes in our company and get everyone on board to actually implement these strategies, step by step?

Those are the questions that this course will help you answer through video classes and personal consulting.
this course is fully modular

Create your ideal course version

In the first edition of this course, we noticed that some people preferred to just study by themselves, while others appreciated and expected a lot of personal mentoring and need more time than the two hours of consulting we included then.

Especially if you are working on a specific project, or if you are building a new startup in circular footwear, you can strongly benefit from multiple one-on-one coaching sessions with your instructors, so you can pick their brain on any issues that you are running into as you go along. 

To make both types of students happy, we have made the new edition of this course fully modular, so you can choose the elements you want. 
In the basic version, you have access to all video classes and downloadable content, which you can study by yourself.

If you also want to have personal interaction with the teachers and guest lecturers, you can choose the full version, which includes 15 hours of one-on-one coaching with Pete Lankford and Nico van Enter and access to all live classes.
You can even choose to just join the live classes without following the course, or just choose the live classes that interest you.

If you are not sure which elements to choose, just email us, we are happy to set up an online call to give you advice - no strings attached - or you can use the chat window on the bottom right to get instant feedback.

Basic version

€750 (early bird rate)
Video classes - Yes
Live guest classes - No
Mentoring/coaching - No
Downloadable content - Yes
You can purchase the Basic version by clicking the button below. Please note that in the payment window you can choose to pay a single amount, or go for the payment plan with three monthly installments.

If you would rather not pay online, then contact us so we can invoice you.

Full version

Video classes - Yes
Live guest classes - Yes
Mentoring/coaching - Yes 15 hours,
Downloadable content - Yes
You can purchase the full version through the button below. Please note that in the payment window you can choose to pay a single amount, or go for the payment plan with three monthly installments.

If you would rather not pay online, then contact us so we can invoice you.

We have limited availability for the full version, so we can make sure we can spend enough 1-on-1 time with you.

Live classes

For each course cycle there will be 4 live classes with renowned sourcing experts that will share their experiences and answer your questions.

The live classes will be held on Saturdays, so everyone can join, and the times will be determined based upon the areas where our students are based.

All live classes will be broadcast on our Crowdcast channel. They will be recorded and you can keep accessing them.

You can buy each class separately for €79 directly on Crowdcast, or buy access to all 4 of them through the button below, for only €249.


  • 10 modules each with multiple video classes
  • 4 live classes with guest experts*
  • downloadable templates that help you create your circular roadmap
  • 15 hours of one-on-one coaching*
  • 1 certification
  • access for 12 months
  • * = only included in the full version

Course Format

The course consists of 4 elements:
  • video classes that you can watch at your own pace
  • live classes that allow you to interact directly with your instructors and guest experts
  • one-on-one coaching sessions with your instructors
  • downloadable templates and other useful content that you could never get anywhere else

All participants have access to the video classes and the downloadable content, but the live classes and the coaching are only available in the full version. You can determine when and how you use your coaching hours.

You can also choose to just follow the live classes, or only buy specific ones that interest you.

Course Audience and Structure

This course is meant for participants at a senior management level in medium to large corporations who are in charge of creating a clear strategy on how to become as sustainable as possible. It is also ideal for people that are heading new startups in the area of circular footwear.

We understand that you cannot just change your entire business model and product creation strategy overnight, so in this course we start from the "dot on the horizon", explaining why it is there, how far away it might be for you and why that dot will be in different places for different companies.

After that we work our way back from what we can do in the near future, to how we can optimize your current situation.

Please note that this is not a design course, but a course focused on business and design strategy. You will not be drawing shoes, but building a roadmap to make all your products as sustainable as possible during the coming 3-5 years.


Pete Lankford

Product Designer l Sustainability Expert l Strategic Leader
Pete Lankford has been an innovator in the footwear industry for over 25 years and currently works at the forefront of sustainability to advance circular footwear solutions. His approach seeks to reconcile a possible and necessary future to the traditional business model where product responsibility ends at point of sale. 

His early career started at Design Continuum in Boston and Exeter Research, a biomechanics and footwear design firm in New Hampshire. As design director with Timberland, Pete defined and developed impactful new initiatives for the company, notably Timberland Boot Company and many of the most commercially successful, sustainable Earthkeepers collections.


Nicoline van Enter + her network

Founder of The Footwearists | Sustainability Expert & Consultant

Author and instructor business strategies
Nicoline van Enter is a world-renowned footwear futurist and founder of both Footwearology - the only online academy for footwear professionals - and The Footwearists, an international innovation platform for the footwear industry that includes experts such as Pete Lankford. Over the past ten years she has specialized in sustainable footwear innovation and has become convinced that we are not able to move towards truly circular products, unless we also adjust our business model to accommodate and finance the necessary changes to our entire supply chain.

In this course she will share her experiences in connecting companies across the supply chain in more sustainable business models, from material and machine suppliers, to brands and retailers. For the live classes she will also interview several of these companies about their experiences and future vision, both for the video classes and the live classes.
class overview

Course Contents

take a sneak peek


Write your awesome label here.
Since there is a lot of movement in the field of circularity, we are constantly updating this course with new information, especially from Europe where companies are ahead of the game when it comes to new circular business models.
Here is a Dutch documentary that we subtitled for you, which addresses how you can literally and figuratively "make good money" by NOT basing your business model on exponential growth, combining for profit and non-profit business structures.


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